An interesting week for global car giant Toyota for the first half of October 2024. Toyota Gazoo Racing announced their abitious entry into Australia’s Supercars Championship teaming up with WAU as their works team with a second team yet to be confirmed. On Bathurst Friday they lifted the covers on a lifesized clay model showing their Supra inspired Gen 3 Supercar.
Plus Toyota Gazoo Racing announced a technical partnership with Haas F1 Team. The partnership is designed to mutually benefit both parties with Toyota gaining experience in this new era of the pinacle of motorsport while Haas recieves engineering plus technical skills and parts.
With the downturn in electric car sales due to consumer hesitency, and rightly so, I wonder if Toyota is flexing their muscles getting behind ICE motorsports to counter the electrification at all costs agenda. Or they are just strenthening their business model on the sale of vehicls in their sports car division to combat Mustang and Comaro and the bigger supercar market. I guess time will tell…

